PORTFOLIO • BRAND IDENTITY • PORTFOLIO • BRAND IDENTITY •
Project brief
VITEA FOODS
Food Service for Health enthusiasts
Vitea Foods & Drinks is a vibrant eatery serving nutritious food for health-conscious youth and fitness enthusiasts. The project aimed to craft a bold brand identity with striking visuals and engaging marketing materials, while also addressing the challenge of standing out in a competitive market and maintaining consistency across platforms.
| Package | Maturity collaboration |
|---|---|
| Industry | Health-Conscious Eatery |
| Service Category | Brand Identity |
Initial Consultation and Discovery
Vision exploration to create a vibrant, health-focused brand identity.
Vitea Foods & Drinks began with an in-depth discussion to understand their goals, vision, and target audience, emphasizing the importance of projecting a fresh, healthy, and energetic brand image. Additionally, we conducted extensive market research to analyze trends, competitors, and the preferences of health-conscious diners.
Brand Strategy Development
Crafting a vibrant mosaic, we fused Vitea’s essence into a fresh, energetic identity.
Vitea Foods held internal brainstorming sessions to generate ideas that resonate with their core values of health, freshness, and vitality, aiming to represent these concepts uniquely and memorably. To visualize the desired aesthetic, we created mood boards showcasing color schemes, typography, and imagery that embody the brand’s energetic and fresh personality.
Visual Identity
From Seed to Blossom: Crafting Vitea’s Energetic and Fresh Brand Identity
Vitea Foods developed multiple logo sketches, exploring styles and elements symbolizing health and freshness. After presenting these to the client and discussing their feedback, we refined the chosen logo concept to feature bold, dynamic typography with a stylized leaf in the ‘egg icon’. We selected a vibrant color palette of bright reds and yellows to evoke energy and health. The Poppins font was chosen for its modern, clean appearance. Comprehensive brand guidelines were created to ensure consistency across all materials.
Corporate Collaterals
Fueling Your Brand’s Professionalism and Consistency
Vitea Foods incorporated bold colors and modern typography to reflect the brand’s fresh and health-conscious image. This theme ensures consistency and a strong visual impact across all materials.
Design Thinking for Marketing Materials & Digital Presence
The Heartbeat of Visibility: Breathing Life into Brand Presence
Leveraging design thinking, we crafted eye-catching brochures, flyers, and engaging social media graphics that resonated with Vitea’s health-conscious audience. Our user-friendly website and mobile app, designed with vibrant visuals and clear navigation, ensured a cohesive and impactful digital presence. This approach guaranteed functional, aesthetically pleasing materials that effectively engaged their target market.
Client Feedback and Revisions
Masterstroke: Perfecting and Sustaining a Legacy
In the grand finale of our creative journey, we meticulously reviewed and refined every branding element with Vitea Foods & Drinks, incorporating their invaluable feedback to ensure a perfect alignment with their vision. Upon approval, we delivered a comprehensive suite of assets, including logo variations, color codes, typography guidelines, and marketing materials, marking a monumental milestone. To uphold and enhance this legacy, we committed to ongoing support, poised to adapt and elevate the brand as it continues to flourish.
“Visuallyt’s team delivered sleek, inviting designs that drew in more health-conscious diners.”
case study
