PORTFOLIO • BRAND IDENTITY • PORTFOLIO • BRAND IDENTITY •
Project brief
CEDENIA
Keeps you forever safe
Cedenia specializes in offering comfort-biodegradable pads and liners featuring ANION strips. Our mission was to craft a brand identity that mirrors Cedenia’s dedication to comfort, eco-friendliness, and innovation. The objective was to establish a distinctive brand presence that resonates with the health-conscious consumer in the highly competitive beauty and personal care sector.
| Package | Growth collaboration |
|---|---|
| Industry | Beauty, cosmetic & personal care |
| Service Category | Brand Identity |
Initial Consultation and Discovery
Uncovering the essence of comfort and care to shape Cedenia’s brand identity.
Our journey began with a thorough consultation to delve into Cedenia’s aspirations and target demographic. The client underscored the need for a brand identity that reflects their core values—comfort, sustainability, and advanced design. We undertook a comprehensive analysis of market trends, competitor strategies, and consumer behavior, focusing particularly on eco-conscious and health-driven segments.
Brand Strategy Development
Wove diverse threads into Cedenia’s tapestry, blending comfort and sustainability in harmony.
Our strategic approach aimed at positioning Cedenia as a frontrunner in the eco-friendly personal care market. We developed a brand narrative centered on sustainability and comfort, exploring various aesthetic directions through mood boards. This phase involved selecting color palettes, typography, and visual elements that align with Cedenia’s commitment to natural, high-quality personal care.
Visual Identity
From Concept to Reality
The visual identity we created is a blend of purity and modernity, embodied in a logo that merges organic shapes with a sleek, contemporary typeface. The chosen color palette of gentle pastels enhances the sense of tranquility and trust. We formulated detailed brand guidelines to ensure that every visual component, from product packaging to digital assets, is consistent with Cedenia’s core values.
Corporate Collaterals
Brand’s Grace with Consistent Professionalism.
We extended the brand identity into various corporate materials, including business cards, letterheads, and packaging. Each design element was meticulously aligned with the brand’s ethos, creating a unified and professional appearance. Additional collateral like branded envelopes, presentation folders, and invoice templates were also developed to uphold a seamless brand experience.
Design Thinking for Marketing Materials & Digital Presence
Pulse of Presence: Infusing Life into Your Brand.
For Cedenia’s marketing efforts, we produced brochures and flyers that highlight the brand’s unique features and environmental benefits. Social media graphics were designed to bolster Cedenia’s online visibility and engagement. On the digital front, we created an intuitive website and mobile app that reflect the brand’s soothing and sustainable essence, ensuring an effortless and informative user experience.
Client Feedback and Revisions
Masterstroke: Shaping and Enduring Your Lasting Legacy—Crafted Through Your Feedback.
We engaged in continuous dialogue with Cedenia throughout the project, presenting and refining designs based on their feedback. The final results were well-received, with Cedenia expressing their satisfaction with the brand identity and marketing materials. The outcome effectively captures their values of comfort, sustainability, and innovation, resonating strongly with their target audience.
“Visuallyt seamlessly turned our vision into a compelling reality. Their expertise in brand identity truly brought Cedenia to life. Exceptional work!”
case study
